| |
| |
|
Advertising Information |
|
|
|
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry. Even the ads reflect this focus. They assume the reader is familiar with the material that's covered and though it can be quite technical, they aren't usually written in a scholarly manner - this is good news for writers seeking to ad power clips to their portfolios. Trade magazines provide a large, open and lucrative market for freelance writers because with so many competing magazines there is always a huge need for content and being an expert isn't a prerequisite for industry publication. Try putting "trade magazines" into a search engine such as Google.com and you get well over 250,000 hits. Now try "consumer magazines." At 86,000 hits it's easy to see where the markets lie. Now is the time! There are literally thousands of FREE trade magazines available by subscription on the Internet and more become available every day. They cover every subject and every angle imaginable. They are also some of the best paying markets in the business. Get Your Money Where Your Trade Is Or Isn't! You don't need to be an expert to get published in trade magazines as long as you are very familiar with what your target magazine is buying. The ABA Journal for lawyers, pays between $400-$2000 per article and requests that all material be centered around the law, or practicing the law, but they also buy pieces focused on legal news, current trends, the business of running a practice and technology for lawyers. This leaves room for writers who don't happen to be law experts to find a niche' in this publication. Can you write about the newest technology or software that would be appropriate for law office staff? Can you offer a fresh approach for making a waiting room delay more enjoyable for their clients? Across The Board is a non profit magazine for leaders in business, government and more. It's 60% freelance written and pays between $50 -$2500 for articles, essays, book excerpts, humor, personal experiences and opinion pieces. They also buy reprints. No expertise needed here! An article focused on the positive philanthropic policies of a fortune 500 company or the uplifting personal story of some one helped by such an organization would be right at home in this venue. Of course, if do have an area of expertise consider exploiting it in the trades too. The American Journalism Review -at 80% freelance written, covers expose', ethical issues and personal experiences. Paying between $1500 and $2000 per piece for 2,000-4,000 words. Online, in the news and real time media focuses all apply. Looking for Markets -in all the right places As I said earlier the Internet is an incomparable resource of markets specifically for trade magazines and below are my two favorite places to shop for FREE magazines to find markets: Free Magazine Trade Source is one of the most comprehensive sites for you to subscribe to trade magazines that you would like to target for article publication. They literally have hundreds of free publications. TradePub.com is another excellent source for FREE trade magazine subscriptions. They also have hundreds of high quality magazines to chose from - it's amazing really. Don't abandon what you know to work either Writer's Market currently has a list of 550 paying trade markets listed with contact information, rate of pay and a description of the types of submissions accepted and there are many others only a mouse click away. And many other writer's website have market listing that include trade market information. You can look for more places to find writer's markets on the Resources for Writers page. With their plain industrial covers and unilateral focus trade magazines have been the unattractive sibling of consumer oriented magazines for a very long time. It's a reputation undeserved in the freelance writing market. With no true need for specific expertise in most publications maybe it's time for us all to take a second look at the lucrative opportunities available for freelancers that write for trade publications. About The Author Angela Butera Dickson is a full service, freelance copywriter offering some of the best prices on the web. From articles to brochure copy, ghostwriting to marketing letters, she can help you cultivate a polished, professional business image: www.angeladickson.com, email: angela@angeladickson.com
MORE RESOURCES:
Dunkin' Donuts' New Advertising Offers Rallying Cry for 2009: 'You ... - PR Newswire (press release)
Advertising - Google News |
|
|
|
RELATED ARTICLES
Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. Radio Interview 101 Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. 7 Questions to Ask Before You Advertise Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising. Which is Better Digital or Offset Printing? As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space. Secrets And Top-Tips Of Mail Order Advertising Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media. 7 Unique Ways To Get FREE Advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number. The Online Equivalent of an Effective Newspaper Advertisement is FREE Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response. Organizing Business Cards for Effective Contact Management Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. What Colors Make Your Services Most Attractive? This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. Vinyl Banners for the Right Occasion The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Free Publicity With Dogs, Cats, and Rats Here's a fascinating idea.. Electronic Display Boards Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. Just What Are Consumers Thinking? Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes. Take Advantage of Your Foes Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. What Makes Advertising Successful? MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The First UK Man To Become a Human Billboard an Interview Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. Business Cards: Why Waste Valuable Space? So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
|
| home | index |site map |
| © 2006 |
