Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.

1. The Headline

This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!

2. Formatting

If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.

Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.

If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>


MORE RESOURCES:

Boston Globe

New York Times now offers front-page advertising
MarketWatch - 18 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 323 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 12 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
French Public TV Scraps Nighttime Ads Voice of America
France bans adverts on state TV during primetime guardian.co.uk
Irish Times - Telegraph.co.uk
all 44 news articles


Canada.com

Hyundai Super Bowl ad to feature music by Yo-Yo Ma
Reuters - 5 hours ago
But advertising agency Goodby, Silverstein & Partners, which produced the Hyundai spot, said it expects the ad to resonate with many of those watching the ...
Report: Hyundai not considering convertible Genesis Motor Authority
Hyundai Says No to Genesis Convertible Edmunds.com/Inside Line
Hyundai to Debut Coupe in Super Bowl Ads Trading Markets (press release)
all 8 news articles


Research and Markets: New Agency Model Brings New Growth to ...
Earthtimes (press release), UK - 5 hours ago
In 2007, Internet advertising revenue accounted for only 1.6% of China's total advertising revenue. Advertising via traditional media continues to dominate ...
UNITED STATES: Internet Advertising Revenues in Q3 ''08 at Nearly ... IBLS INTERNET LAW (subscription)
all 6 news articles


Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 16 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release) - TechWhack (press release)
all 15 news articles


mediabistro.com

Publicis expects 2009 sales to fall - paper
Reuters - 26 minutes ago
PA) expects sales to drop this year, the world's fourth largest advertising group told the Financial Times newspaper. Publicis Chief Executive Maurice Levy ...
Levy Holds Steady In The Face Of The Economic Black Swan mediabistro.com
all 2 news articles


Google Grabbed Most of Obama's $16 Million in 2008
ClickZ News, NY - 2 hours ago
By Kate Kaye, ClickZ, Jan 6, 2009 Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a ...
2009 Tech Prediction Faceoff: JP Morgan Vs. Barclays Capital TechCrunch
PRESS RELEASE: Nielsen Online Announces November US Search Share ... CNNMoney.com
Where next for Microsoft, Yahoo and Google? IT PRO
Search Newz - CNET News
all 30 news articles


Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 9 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...


Interactive Advertising Products for Online Exposure from Nexplore ...
TransWorldNews (press release), GA - 20 minutes ago
For advertisers, NeXplore offers a full array of search, display and interactive advertising products that make it a cinch to reach and engage targeted ...
Financial Investment Resources for Investors in Money Market TransWorldNews (press release)
all 4 news articles


JP Morgan: '09 to be Rocky for Web and Brand Ads
Adweek, NY - 13 hours ago
That’s because the rocky macro-economic climate has caused performance based advertising to gain market share at a faster rate, a trend that should continue ...
paidContent.org - JP Morgan Sees Long-Term Dominance For ... Washington Post
all 7 news articles

Advertising - Google News

home | index |site map
© 2006