Advertising Information

Advertising Information

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions


If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isnt Everything


Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad


Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All


In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell


Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising


Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Dont Want to be Different


To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations


I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

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MORE RESOURCES:

Los Angeles Business Journal

US court upholds LA ban on billboards
Los Angeles Times, CA - 9 hours ago
The US 9th Circuit Court of Appeals reverses a lower-court ruling, saying the city's 2002 prohibition of outdoor advertising does not violate a sign ...
Laurence Tribe Tangles with Los Angeles -- and Loses! LA Weekly
Rare Victory: Sign Company Slapped Down By Court Curbed
Appeals court upholds LA's billboard ban San Jose Mercury News
Los Angeles Times
all 34 news articles


New York Times now offers front-page advertising
MarketWatch - Jan 5, 2009
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
How much are those front-page Times ads? Reuters
NY Times debuts front-page ad; new revenue source The Associated Press
Western Standard- Shotgun Blog - Adweek
all 361 news articles


NAVTEQ LocationPoint Advertising Services Unveiled at CES
SYS-CON Media, NJ - 2 hours ago
NAVTEQ LocationPoint advertising units provide rich ad creative including calls to action like click to search, click to call, click to navigate and click ...


Telegraph.co.uk

Time Warner Writes Down $25 Billion In Assets, Cuts '08 View
CNNMoney.com - 1 hour ago
Time Warner also said "the economic environment has proved somewhat more challenging" than previously expected, especially for its advertising-dependent ...
Time Warner to Report Loss After $25 Billion Charge Bloomberg
Time Warner now expects a loss BloggingStocks
Write-downs send Time Warner into red CITY A.M.
Wall Street Journal - All Things D Blogs
all 524 news articles


Recession raises stakes for Super Bowl advertising
guardian.co.uk, UK - Jan 6, 2009
"The Super Bowl remains this incredibly unique advertising opportunity because you get all this focus and all this attention and all the PR buzz around it," ...


Biggest-Advertising Lawyer Spent $20M in 2007
ABA Journal, IL - 1 hour ago
Sokolove spent more than $20 million advertising his firm in 2007, but he refers all of his cases to other lawyers and takes a percentage of the recovery, ...


BeliefNetworks, Inc. Launches AffinityAgent Advertising ...
MSNBC - Jan 6, 2009
Utilizing this technology, BeliefNetworks is able to help a variety of customers in the advertising and publishing world develop relevant ad concepts and ...


Dallas Pushes for More Video Board Advertising
MSNBC - Jan 6, 2009
The city council is looking to add more video advertising boards and told city staff that the five currently planned for Main Street are not enough. ...


BBC News

Iliad, France Telecom CEOs Press Senators to Cut Public TV Tax
Bloomberg - 8 hours ago
President Nicolas Sarkozy proposed a 0.9 percent levy on the telecommunications companies’ sales to make up for lost revenue from an advertising ban on ...
Is Nicolas Sarkozy really trying to Berlusconise French TV? Telegraph.co.uk
Strikes greet Sarkozy's TV reform BBC News
French unions decry TV advertising change Forbes
World Socialist Web Site - Voice of America
all 134 news articles


Accuray Receives Prestigious Awards for 2008 Advertising Campaign
PR Newswire (press release), NY - 4 hours ago
The ADDY Awards, presented by the American Advertising Federation, is the world's largest advertising competition. With more than 60000 entries annually, ...

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