Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

CaymanMama.com (press release)

Online advertising up 11 percent from last year
CNET News, CA - 4 hours ago
Internet advertising revenues for the third quarter were nearly $5.9 billion, representing an 11-percent increase over the same period last year, ...
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion MarketWatch
Online Advertising Nearly $5.9 Billion in the Third Quarter Seeking Alpha
Growth In Online Advertising Revenue Slows InformationWeek
PC World - Forbes
all 210 news articles


TV Ads Contribute to Childhood Obesity, Economists Say
New York Times, United States - 5 hours ago
The researchers used several statistical models to link obesity rates to the amount of time spent viewing fast food advertising, finding that viewing more ...
Researchers: Ban on Fast Food TV Advertising Would Reverse ... MarketWatch
Study: Banning fast-food TV ads could dent obesity The Associated Press
Fast-food ad ban could cut child obesity: US study Reuters
Los Angeles Times - Telegraph.co.uk
all 460 news articles


Sport Chalet Teams With TM Advertising
MarketWatch - 10 hours ago
one of the nation's premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. ...
Precor Names New England, New York Metro Home Fitness Dealer MarketWatch
Precor Selects Sport Chalet for California, Arizona and Nevada MarketWatch
all 28 news articles


Advertising Agency Search Consultant, Hank Blank, Speaks to AAF ...
MarketWatch - 8 hours ago
"I recently had the honor of attending several of Hank's presentations when he spoke at the American Advertising Federation 4th District quarterly ...


WideOrbit Welcomes Angela Bandlow as Chief Marketing Officer
MarketWatch - 3 hours ago
WideOrbit drives the business of selling advertising - maximizing advertising profitability and sales efficiencies. Media companies around the globe rely ...


Advertising pioneer George Beach to be honored
Philadelphia Inquirer, PA - 4 hours ago
By Jane M. Von Bergen The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. ...


Journal Communications Reports October Revenue for Its Publishing ...
MarketWatch - 14 hours ago
For the tenth period 2008, advertising revenues of $32.48 million decreased 3.8% compared to $33.75 million for the 2007 tenth period. ...
Journal revenue down in October The Business Journal of Milwaukee Bizjournals.com
Journal Communications October revenue slips Forbes
Journal Radio Revenues Fall In October Streaming Magazine
all 14 news articles


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - Nov 19, 2008
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


DailyTech

Compromise On Search Deal With Microsoft Could Lift Yahoo
CNNMoney.com - 7 hours ago
Microsoft also wants to build a unified search and display advertising platform, a goal that will be hard to achieve without Yahoo's search business. ...
Yahoo! Is the One for You, Microsoft Motley Fool
AP Technology NewsBrief at 7:33 pm EST TMCnet
Analyst upgrades Yahoo, calling stock cheap MarketWatch
Redmond Channel Partner - DailyTech
all 81 news articles


Digital Signage Leaders Give Digital Out of Home (DOOH) Industry ...
MarketWatch - 1 hour ago
"We expect that gross advertising spending in Q1 for digital out of home networks will be light, but we have already seen significant bookings for Q2 and ...

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