Branding Information

Branding Information

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business


On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry.

Corporate Internet Branding is only Part of A Business Success


Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

Corporate Logo Design - 6 Keys to Success


A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market.

Trade Journals in Franchising


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.

Business Case Study Automotive Detailing Franchise Company


How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Whats In A Name? When It Comes To Your Business, Plenty!


Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards


June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.

Mascots - The Killer Promotional Concept


Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".

The Aim of the Name


Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.

Brand Boring or Brand Buzz?


I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

Branding: What Not to Do


Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.

A Lesson in Branding from Paris Hilton


I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.

Why Should I do Business With You?


It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Product Positioning for Enterprise Software and Information Technology Companies


Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning.

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MORE RESOURCES:

AT&T forms co-branding partnership with ChaCha
CNET News, CA - 10 hours ago
AT&T announced Wednesday that it has formed a strategic partnership with ChaCha, a mobile service that allows users to submit questions via text message or ...


Vertical Branding Announces $1 Million in Orders for Its MyPlace ...
MarketWatch - 7 hours ago
MyPlace(tm) is also one of Vertical Branding's products being marketed internationally along with the ZorbEEZ(tm) line, SteamBuddy(tm) and Hot Legs(tm). ...


Judge blasts Mesa-Aloha branding deal
Bizjournals.com, NC - Dec 3, 2008
... to license the brand to Mesa, whose interisland airline go! was seen as a primary cause of Aloha’s bankruptcy and shutdown in March. ...


Newsmax Names Dorian Beach Hollywood Sales Rep
MarketWatch - 7 hours ago
Beach previously served as President and CEO of CRE8 Inc., a full service entertainment marketing agency specializing in high-level strategy, branding, ...


Does RE-Branding + RE-Messaging = Resurgence for the GOP?
Blackvoices - 7 hours ago
Some are saying that the GOP must undergo a re-branding of the Republican Party brand because of the failures of Republican leaders after the "Contract with ...


International Projects by CBX Win Awards for Store Design and Branding
MarketWatch - Dec 3, 2008
NEW YORK, Dec 03, 2008 /PRNewswire via COMTEX/ -- CBX, the strategic branding, design and consultancy agency based here, has been honored with awards for ...


A New Look for McDonald's
BusinessWeek - 23 hours ago
But New York-based brand consultant Dean Crutchfield notes that similar mass branding projects at giants like Unilever (UN) have cost from $50 million to ...


Enhancing Marketing ROI with Master Branding
MarketWatch - Dec 2, 2008
This single consumer decision shows the power of a master brand in boosting marketing return on investment (ROI), according to Roy Levitt, a Principal with ...


STINSON Brand Innovation, Inc. Recognized With 8 Creative Awards
MarketWatch - 1 hour ago
Submitting our strategic and creative work is just one way we help to move brands forward, fast," says Mark Stinson, President of Stinson Brand Innovation. ...


TPS Arabia Capitalises on Authentic Personal Branding Market in ...
Khaleej Times, United Arab Emirates - 4 hours ago
DUBAI — TPS Arabia, a subsidiary of Miami based, TPS International has capitalised the authentic personal branding market in the UAE, despite the global ...
UAE tops Middle East list for mobile phones ArabianBusiness.com
all 2 news articles

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