| |
| |
|
Internet Marketing Information |
|
|
|
Excelling With Online Marketing
Do you want to build a successful online business? Then start using online math and use Microsoft Excel. I've written an e-book this year that sells at a profit. In fact, I've written 2 e-books that sell at a profit (I'm thankful to all my Internet friends who have helped me.). I can't imagine anyone selling anything on the Internet without using Excel to keep score on profits and performance. Are you making a profit or running at a loss? A plain old Excel spreadsheet (or Lotus) will get the job done for you. Are their any trends in profits (or losses) for your online venture? Excel graphs make it easy to see (and sometimes predict) trends. When you started your venture, how did you estimate the demand for your product on the Internet? I did research on Overture to predict the volume of my Google paid click impressions. Using Excel was a key part of that process. Whenever I make an e-book sale I add it to my Excel sales database. I click on an Excel macro button that automatically re-formats my email sales notification into a record in my e-book sales Excel database. Over the past year I've used a powerful Excel technique called a pivot table to analyze my e-book sales database. This is what I learned about my e-book sales: 1)Tuesday was my slowest e-book sales day. I corrected the sales problem by mass mailing offers on Tuesdays. Tuesdays are better now. 2)My e-books have sold in over 37 countries. But 90% of my sales came from just 5 countries. Solution? I adjusted my advertising mix to better spend my advertising dollars. 3)Finally, men purchase about 70% of my e-books. Women purchase 20% and 10% of purchases are from unknown genders (people that use initials only). Solution? None yet. Women just aren't buying my e-book as much as I'd like. But if I find a great copywriter who needs to learn more about Excel I'm in business. We can trade. Would you like to find an unexpected ally for "Excelling with Online Marketing"? Just check your personal computer. If you have Excel (or Lotus) than you already have a great tool for tracking not only online marketing profits but all kinds of online marketing performance. Build a simple spreadsheet for tracking your weekly profits and then advance to other techniques for measuring online marketing performance. So, that's it for today. I know that I'm just a first year online marketer and have much to learn. But, I'm "Excelling" with Online Marketing and you should too. Copyright 2004 Richard Kraneis About The Author Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website is www.TheWorldsShortestExcelBook.com. You can reach him at rich@TheWorldsShortestExcelBook.com. (He's looking for a great, up and coming copywriter for future projects.)
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic. Internet Secrets Revealed - Six Easy Steps to Build a Website to Success Internet Secrets Revealed! Six Easy steps to build a website to success. How to start a business or improve an existing business. Hocus Pocus? Its Just Focus! How many times have you wondered what magic formula the top Net earners were using?There really isn't any magic involved. No magic wand or success secret that only a select few know about. Experience the Benefits of an Internet Business The Internet industry is booming and offers opportunities galore for internet businesses. Internet businesses are not just for computer whizzes anymore, not just for people with multiple college degrees or a rich background in business. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:1. Maintaining The Focus For Success In Online Business Maintaining Focus is important for success in online business. One must have clearly defined goals and taking steps to accomplish them is key factor. Five Common Misconceptions to Achieving Success with Your Online Business How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site?If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.Misconception #1: If you put up a Web site, people will come. Internet Marketing for Dummies! There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. Internet Marketing Promotion And Advertising Can Build Your Business Internet marketing promotion & advertising are crucial for your website's success. Take time to create a buzz about your site and that will keep people coming back. Online Marketing: Math or Myth? The numbers are supposed to be big in online marketing, but are they significant in the online marketing of music? Clearly, we need someone with 'Net experience to set a few things straight. Scott Meldrum is a businessperson and musician with a dry wit and a background in bulk mail. Beware the Click Without the Conversion Why is this funny?Because in essence, a "click-through" places money in the pocket of the pay-per-click search engine --- only a "conversion" like a sale or sales lead creates money for the marketer.Under a practical perspective, a "click-through rate" is the percentage of times your "FREE LISTING" (called an "impression") is clicked on to generate a "PAID" visitor. How to Make Money from Your Website Using Advertising You have managed to get your website to that magical point where you have established popularity, traffic, loyalty and a community of fans. Your site contains a wealth of information, resources and services that you provide free because that's just the kind of person you are. How to Tap the Profits Hidden in Your Internet Business! I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast. Internet Marketing Strategies The right strategies to win a share of the Internet pieEvery move in life needs a sound strategy to succeed. Now that you are keen on making some serious money on the Internet, what you need is the right strategy to help you attain your goals. Internet Marketing and Public Speaking: The Murder Board Practice I recently posted an article titled "Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet." One of the tips concerned a means to practice your sales presentation with a "Murder Board. Rocket Your Online Business into the Stratosphere with Captured Leads! NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads. Capture Names - They Are Like GOLD Nuggets!! A landing page is used to capture people's details when they come to your website.It helps to sort out the serious lookers from the curious!If people come to your website and they aren't really that interested in what you have to offer, then they probably won't give you their details to have a look at the inside. Quick Guide to Internet Marketing: 9 Tips for Success on the Net To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:1 Get Sticky Your site is sticky if it keeps visitors looking and returning to your site. A good way to do this is to have up to date relevant information or "heroin content. 10-Essential Points When Considering Pop-Under Advertising I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S. What You Wont Learn In Business School What You Won't Learn in Business School----------------------------------------We all know the traditional road to the financial freedom of retirement. You go to work, 40, 50 or even 60 or more hours every week for 30 or 40 years.
|
| home | index |site map |
| © 2006 |
