| |
| |
|
Internet Marketing Information |
|
|
|
5 Sure Fire Ways To Send Visitors Away For Good
Way No. 1 - Clog Up Their Internet Connection Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good. Way No. 2 - 'I am not a number - I am a free man' Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy. They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog": "Welcome - you are visitor number 102" Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three.. Way No. 3 - "Help me buy from you - please..." They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates.. Yes - you've guessed it - you're one step closer to that ghost-town.. Way No. 4 - 'Please Let Me Watch Intro' Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words: "Click here to enter site" Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors). Way No. 5 -"I am five years' old - I like things that flash" One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and bouncing cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return.. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Right Way to Use Other People's Articles on Your Website Article Marketing Creates a Steady Flow of Fresh ContentArticle writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author's message gets broad exposure. Profiting From the Online Business: Tips to Boost Your Sales Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed! Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?The difference is best explained in terms of the way compensation is structured to pay for performance. Arrgh. . .Those Stupid Internet Marketing Cliches Are True! If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Scam And Scheme Free Advertising For Your Business Web Site Since I own my own business web site and have looked for many ways to advertise cheap and for free, I have noticed how many sites there are out there that will try to get you to either join or buy advertising in one form or another. There are sites out there that will promise you the moon if you either join their "viral marketing" scheme or site that will cause your email box to become inundated with email ads from others who have fell for this. Streamlining Internet Marketing With each new Internet Marketing (IM) Guru, there comes a minor evolution in the field. While some only tweak an established rule, others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry. No Marketing, No Promoting, Huge Profits Internet business opportunities come in many flavors and varieties. Most of them require some form of promotion in order to generate any income. Attract More Orders Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you want to call it. It all boils down to one thing, MORE TRAFFIC! And the different ways to get it. Five Proven Methods for Internet Marketing Success There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet. You Know Youre an Internet Marketer When... Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. The New Marketing Landscape Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy. The Most Valuable Asset in Marketing - Do YOU have It? The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it?INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or professional standards. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. El Marketing, Das Marketing, Le Marketing While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Successful Marketing Using Websites and Why So Many Businesses Get It Wrong Many great website concepts are developed, launched.. Joint Ventures - How They Can Benefit Your Business Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings. How To Master Internet Marketing What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that's making just a normal "salary. Internet Marketing - Article Announcer Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. The Vital Tools To Marketing Success Special Article Report: Theses Keys Work!Many times over the past few years I have had subscribers and business partners ask me why and how I am able to not have a day time job and work from home fulltime when they are doing the same thing and still are caught up in the day to day grind?Simple Really, The article I write below will help you understand how to suck in profits without having to spend your life savings to do it. Many top names in marketing and advertising ask me why I dont put all of what you are about to learn in a ebook and sell it for a profit?Mainly because there is enough of that going around now! Many different times you will see a ebook or software that comes out claiming to be the next BIG secret to success just to find out the only one succeeding in making anything from it is the so called GuRu himself. A Day in the Life of an Internet Marketer I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day.
|
| home | index |site map |
| © 2006 |
