| |
| |
|
Internet Marketing Information |
|
|
|
Does Your Internet Marketing Pull?
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories: 1. "Push Marketing" or advertising basically screams at the viewer. "Hey Look at ME, Buy My Stuff NOW!" Because we are exposed to this type of marketing thousands of times a day, we've learned to tune it out, hate it and even protest against it. Look at SPAM for instance. People even get arrested for using email to "Push" their offers in front of us! With Push Marketing we have no choice in the matter. We get a sales pitch whether we want it or not. And who doesn't want a choice in what they see, read or hear? 2. "Permission Marketing" on the other hand aims to seduce us into allowing others to advertise to us. They offer up promises of great useful content, special offers and discounts if we signup, opt-in or subscribe. It's effective but loosing ground day by day as we see the content more and more diluted by the ads. Basically, they ask us if they can advertise to us and we have a choice whether the content they're offering is valuable enough to us to put up with the ads. 3. "Pull Marketing" is when people come to you, with a purpose. If I'm seeking the services of a programmer to develop a script for a web site I'm working on, the first place I begin my search is either a search engine or a site where I know programmers can be found like Elance.com. I actually visit these sites with a purpose and seek out the best person for the job. Maybe I read an article or web based tutorial on designing scripts for my purpose. Maybe I searched through HotScripts.com and couldn't find what I was looking for. The Point is, I went looking for them. I took the time and energy to find them and I'm ready to buy now. I'm the most targeted prospect the programmer could ever hope for. Now, the key to effective Pull Marketing on the internet is visibility. If that programmer was not visible when I went searching he would have lost the sale. He used Pull Marketing to his advantage and it was to my advantage as well because I needed his services at the time. Here are 7 ways to implement "Pull Marketing" into your internet marketing strategy: 1. Make sure your web site is listed in the major search engines. Your site needs to be optimized so that it is listed under the appropriate keywords and phrases, making it visible when your potential customers and clients are ready to buy. 2. Make your expertise memorable by writing informative articles relevant to your industry or niche. Make those articles visible by submitting and syndicating them to sites and ezines for future publication. 3. Contribute meaningfully to online forums where your potential customers gather to exchange their views, opinions and talk about their problems. Leave a subtle keyworded link in each of your postings. Now that other forum visitors know who you are and what you know, they'll be more inclined to check out your link. 4. Brand your email with a signature. Every email you send out should have a short blurb at the end along with your URL. Make sure the main benefit of your business is stressed and make it compelling and irresistable. Make it memorable. 5. Provide a content rich web site that pulls visitors into interacting in some way. They have to come back for the newest articles, they have to come back to see the results of a poll or quiz they took part in. Constantly give your web site visitors a reason to return. 6. Leave your URL and signature on any other related sites that allow link submissions or link exchanges. Sign guestbooks, send webmasters testimonials touting what a great source of info their site has been to you. They may publish it, and your URL right on their main page. 7. List your site in the appropriate category of every online directory you can find. Drill down through the categories as if you were a prospective customer looking for the services you offer and submit your listing there. Targeted visibility will do wonders for your marketing pull. The bottom line is: Targeted Visibility is the key to effective "Pull Marketing". You need to be there when your customers come looking. About The Author Paul Short is a search engine optimization and web site promotion specialist who's been helping his clients implement pull marketing as an effective internet marketing strategy since early 1997. His web site web site and blog for more info at http://www.top100marketing.com/
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
What is the Flavor of Your Website? When I mention, "flavor", I mean the appeal of the products or services, a company offers, to your basic senses, ( taste, touch, feel, sight, etc.). Aggressive Marketing If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '.. Forming Profitable Joint Ventures You won't be involved in Internet marketing long before you see the term "Joint Venture." Perhaps you are familiar with the term from its application in the business world but don't see how it would apply to Internet marketing. How To Take Advantage Of Your Competition When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Book Yourself Solid Key Number 2: Choose Your Ideal Clients The Book Yourself Solid article series continues withKey Number 2: Choose Your Ideal ClientsYour clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Website Sales: 10 Scorching Hot Offers That Sell Like Crazy One of the best ways to increase your sales is to offer your potential customers a special offer.It could be trial offers, discounts, purchase awards, etc. Grab that Browser! The Captive Affiliate Marketing Model Creating mini-sites that grab your browsers and prime them into buyersIf you're familiar with autoresponders this will be simple, but yet many affiliates don't even think of this, and I can understand why - because when you glance over this idea it seems a little over-enthusiastic for making a simple commission based sale. But this is a common flaw in affiliate marketing - we're stuck in this mindset of keeping things as simple as the concept suggests. When is Spying on Your Competition a Complete Waste of Time? Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads.. Three Ways to Get Top Quality Content for Your Niche Websites Three Ways to Get Top Quality Content for Your Niche WebsitesGood, popular, profitable niche topic websites need good content. Period. Learning More About Your Customers to Achieve Maximum Online Profits! Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. Are You Utilizing a 5-Point Prospecting System? If not, you may be losing out on some very valuable business. First, let me explain What the term '5-Point Prospecting' means. e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix) What is e-Marketing?e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing). The Struggling Internet Marketer Instead of giving you advice on how to make a million bucks, and pretending to be famous and wealthy, I would like to talk about all the net-prenuers who aren't making a living on the information superhighway.Everytime you turn around, someone is trying to sell you the next sliced bread, or the answer to your prayers. What Does It Take To Become An Internet Marketer? I have heard many people say all it takes to make it in Internet Marketing is desire.Well desire definitely plays a role in it. How to Start an Internet Business The first thing I must say is it's a mine field out there, and you must take time to look at what it is you are going to do in your business.If an affiliate program is your choice then make sure that it pays down 2 levels and is well established, and pays you a good commission for your work!There are a number of things to take into account at this point, what amount of time do you have to dedicate to your new online business! Why do I ask this question, because it's all too easy to jump at several opportunities when you only have the time to do justice to one. Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed Business thrives on competition.You've to be aware of your competition and do something to remain on top. Niche Marketing - How to Find Your Perfect Niche Market If you don't find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales If your website sales are down and you desire to spark it up, here the secrets to do so:1. Spend money on targeted advertising instead of mass media advertising. 10 Ways to Exceed Your Clients Expectations Every Time! The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.
|
| home | index |site map |
| © 2006 |
