| |
| |
|
Internet Marketing Information |
|
|
|
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials. In Internet Marketing we can also make use of this technique, in a number of ways. The most common method is to write an article. The article provides useful and interesting information yet also sells a product. I don't just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag. This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" line tagged to the top! Pretty much ruins it's effectiveness, right? The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad. There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the newspaper world - often without you realising OR tagges as an "Advertising Feature". Another way is to disguise your article. Don't blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest. You of course get the added benefit of the fact that articles are essentially free to publish :-) The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem. You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them. These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be! (C)2004 Stuart Reid About The Author Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Find Your Niche - The Internet Marketers Goldmine If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets. Multiple Streams Of Internet Income Make your website pay?in millionsAlthough opportunities were rare and far in between during the pre cyber era, Internet has transformed the entire scenario of making money. All you need is inclination, just like thousands of other smart people across the world. Alexa Toolbar - The Ultimate Internet Tool There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. You Gotta Think -- Strategic Internet Marketing! Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?Most online marketers are lost in the woods of the internet.So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques. Internet Profits Revealed: The Simple Philosophy that Works Why is profiting on the Internet so hard for most people? If there is so much money to made, why do so many continue to struggle? There are secrets to profiting wildly online, and I assume you're as deserving as the next person, so what rationale could you possibly use for justifying missing out?First of all, it is helpful to understand the prevailing mentality among not-so-successful Internet marketers, so you can learn to avoid it and join the ranks of the top one percent of marketers who are able to enjoy true lifestyle - the combination of time and money.One aspect of this mentality is the false belief among some marketers that is possible to profit long-term without offering potential customers something of real value, let alone underpromising and overdelivering. What The Internet Owes Me What does the internet owe me for all my hard work? What am I entitled to in return for the money I spend advertising my business every month? What, in the grand scheme of things, do I rightly deserve for giving 100% of myself to the success of my networking ventures? Not a single thing.Don't misunderstand me here. Beyond Viral Marketings Its Exponential Multiplication Exponential Multiplication a Real Life Example:Double a penny every day for a month and what do you get? Over ten million dollars! That's the power of exponential growth, and the Internet is the one medium that can harness the power of That Amazing Exponential Growth.. Two Steps to an Investment-Free Online Empire If you're like most of us, you're not on a budget that allows you to spend massive amounts of money on advertising for your Internet marketing campaign. With that in mind, let me show you a fairly simple two-step formula for profiting online with little or no investment. Things I Learned from Corey Rudl On Wednesday, the first day of June, I received the following email from Corey;Dear Leeuna,Once I'm finished typing this e-mail, I'm crawling off to bed to sleep.. What is So Exciting about Money and the Internet? I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. Why Have An Internet Marketing Business? "The Internet Gold Rush is under way" Bill Gates, chairman Microsoft Corporation.Early settlers understood if you are going to build a community, build it near a permanent, abundant source of fresh water. Internet Marketing - Article Announcer Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales If you desire to heat up your sales online, then pay attention to these 10 breakthrough internet marketing online, secrets:1. Email each visitor a satisfaction questionnaire after they purchase. 8 Benefits Of Helping An Online Business Newbie Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. Internet Marketing Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing. Internet Marketing Is No Big Secret You Do Not Need To Be An Internet Marketing Guru Just follow seven, (not so easy) steps to success. 1. How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.Increased computer usage has allowed direct marketing to evolve and to rise dramatically. Make Your Internet Marketing Easier With Niche Marketing Keywords If your home based business depends on niche marketing, keywords are your best friends. If your answer to the first sentence was no, you are missing out on a lot of potential business. 10 Ways To Gain An Avalanche Of Sales 1. Utilize holidays to increase your visitors or sales.
|
| home | index |site map |
| © 2006 |
