| |
| |
|
Internet Marketing Information |
|
|
|
A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don't know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads. Ezine Ads Placing ezine ads is one of the most effective form of advertising on the Internet today purely because you can advertise/market exactly to your target groups. But if you don't know which of your headlines, your benefits and your offers are the ones that will make you money, you will probably not even be able to get the money back that you have to spend on your ezine ads. 8 Easy Steps To More Effective Headlines To be capable of determining the most effective adverts, you need a system. I will show you one system how it can be easily done. Of course, there are literally thousands of different systems that could do the task as well. But if you want to analysis without spending too much money, then my way of testing will be an invaluable help for you. The structure Consists Of 8 Easy Steps : 1.) Write down the benefits of your product and contemplate the advantages for your target group, not yourself. A bit of brainstorming is required here to see which ones immediately come to mind. 2.) Turn them into a set of 10 different headlines. If you sell an e-book about Dog Training and one of your ebooks benefits is that even first time dog owners can understand how to do it, then tell them about it in the headline e.g. : "A Step-By-Step Guide Teaches You Everything You Need To Know About Training Your Dog - If You Can Read, You Can Implement A Quick and Easy Dog Training Routine ! " 3.) Write 2-3 different versions of your ad copy. Focus on one or two other essential benefits. Get the reader curious and excited about your offer. Your aim is to make the prospect click on your link ! 4.) Create a few different tracking links (that lead to your sales letter) for each ezine you want to submit your ad to. You must be able to decide exactly which ads and more importantly headlines are successful, and where the responses are coming from or you will be shooting in the dark. You can use these 2 free services for this : http://www.hyperlinktracker.com/ and http://www.linkcounter.com/ they are both outstanding free services. 5.) Use one and the same headline for all your free ezine ad sub- missions and send out your free ezine ads to at least 10 ezines. There are plenty of free well established ezines which give you free subscriber ads if you join their mailing list. You need publications with at least 1000 subscribers for a decent test of your ad. 6.) Look for the ezines with the most number of clicks. Only choose the most successful ezines. Now send 10 different headlines to be published in the next issue and one and the same ad copy to these ezines. 7.) By now, you should be familiar with which headlines work and you can change over to paid forms of ezine advertising in the knowledge that the ad you use with give it your best shot. Order Top Sponsor Ads and Solos in ezines with high circulation 10000 + subscribers. If you get an acceptable amount of clicks but little sales, try changing your copy in the body of the ad and maybe your price as well. Is it too cheap or too expensive. Selling cheap don't work. You can find out if you : 8.) TEST, TEST and, you guessed it : TEST...! You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@lucygreen.com Edward Green is the owner and operator of a successful online business. Ed has over 15 years in corporate business operations which include guerrilla marketing skills, customer service and Professional networking capabilities. http://www.lucygreen.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Power Of Cross Promoting Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.When you start your Online Business, decide what type of promotional exchange methods you would be interested in practicing and contact other fellow Online Business owners to discuss an exchange for mutual benefits. Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Writing and Submitting Articles is More about Psychology than Writing SkillI've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it. Psychologists have a word for it - it's called resistance. Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is. Do You Even Realize What Youre Promoting?! Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. Top 3 Online Business Success Needs 1) Web SiteThis is for sure the most important part of your online business, this is how you create your presence on the Internet. Being in business online and not having a web site means you have no place where your customers can find you. Five Foolproof Ways to Improve Your Web Site Sales When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. 4 Tips to More Online Party Sales I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general, and the average online party (for individuals) has around 5-10 guests at the most. You Know Youre an Internet Marketer When... Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Getting Members For Your Community If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article. Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering If you've a business, you must always keep an eye on your Competitors.By doing so, you'll gain market insight on how to gain an edge over them and remain on top. Your E-Business Strategy: Is It Love ... Or Fear? I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. George Bushs Secret To Successful Internet Marketing Former U.S. Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now I'd like to let you in on a little secret that most webmasters don't know:"In order to make money from a web site it must be a Direct Response Web Site!"Sites That Make Money Are.. Five Common Misconceptions to Achieving Success with Your Online Business How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site?If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.Misconception #1: If you put up a Web site, people will come. 8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Keys To Successful and Profitable Niche Marketing The market world is increasingly becoming specialized. Instead of offering a wide variety of goods or services, businesses prefer to cater to a select few. No Marketing, No Promoting, Huge Profits Internet business opportunities come in many flavors and varieties. Most of them require some form of promotion in order to generate any income. Standing Out Head and Shoulders Above the Rest Using Online Communities to Differentiate Your WebsiteAs a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, "It is important to fit in. How To Create An Automated Income Producer One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.You might not realize that this is one of the easiest and best methods of selling your products or affiliate products because you develop a rapport or relationship with your subscribers by giving them quality information. Niche Marketing: Finding JV Partners Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.If they are done right Joint Ventures can help you start making money almost immediately online.
|
| home | index |site map |
| © 2006 |
