| |
| |
|
Internet Marketing Information |
|
|
|
Growing Your Business In CyberSpace
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004 Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing." She believes that Websites are a work in progress much like a business plan or one's own self-improvement. In fact, the first question you should ask yourself about your own Website is, "What does it really do for people?" The second question is "Who is your audience?" You see, websites are really a lot like a business plan! If you are trying to attract prospective clients, then each individual page on your site should offer something of value to your audience. The number one way that Philippa adds value to her audience is through her articles. The best way to keep getting top listings with the most popular search engines such as Google, Yahoo! or MSN, is to constantly change or add content. Her articles add value to her audience and are her number one search engine strategy. Maybe this is why she doesn't cold-call. Her customers tell her that they have seen her name in multiple locations before they call her directly. She said that we should think about the emotional connection that our website makes. How does your website represent you when you are not there? Unfortunately most websites are not a true reflection of what we do and who we are. The reality is that our websites need to become an expertise center. We need to show a clear benefit such as how our programs will increase the creativity and balance of a prospective customer. Every page should have a strategy, a way to increase our database and provide a call to action. Philippa also believes that each web site should have a dynamite testimonial across the front of the homepage, because testimonials are the least-viewed section on every website! She recommends that we pull out our testimonials and sprinkle them throughout our site. And when we think of testimonials, we should be thinking about the substantive ways that we have helped our customers. If we attempt to be clear and specific about our program benefits, why not be clear and specific about their outcomes from real customers. She recommends that we have specific testimonials for specific programs. Talk about maximizing our congruency! In order to get started, Philippa wants to know what we have done today to improve our website. Two days after her seminar, I added a question and answer section and submitted my site to a dozen search engines. My next step is to write another article. What are you going to do today to improve your web site, your business and even yourself? She encourages you to contact her about the changes you have made. For more information on how to improve your website further, Philippa recommends that you download her tip sheet, "Twenty-Three Proven Tips and Ideas for On-Line Marketing" at http://www.cyberspeaker.com/tipsheet.html. Philippa can be contacted directly at her office in Santa Cruz, California at 831-465-0317 or pgamse@cyberspeaker.com. If she doesn't get back to you immediately, it is due to her ongoing quest to find the best deli sandwich outside of New York City. (c) 2004, Mark Sincevich. All rights in all media reserved. About The Author Mark Sincevich is a professional speaker, photographer and author of two books and numerous articles. He works with organizations to increase their creativity, balance, leadership and personal development. He can be reached at 301-654-3010, mark@staashpress.com, or http://www.staashpress.com.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. Do Your Words Need Protection? Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. Now, Even A Monkey Could Easily Accept Online Payments I just came across this web site called PayDotCom.comAfter reviewing the web site, I thought to myself that even a monkey could use this system to easily take orders over the Internet without a merchant account. 3 Simple Steps To Get Free Original Content for Your Website As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. Road Map to Internet Marketing Success Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet. Catapult Your Marketing Success With Joint Ventures There are many ways to make money on the internet. All methods however, come with a price-tag. How You Can Acquire Exclusive Rights To Products; Part 2 of 2 The steps to gaining exclusive rightsYou will need to give valid reasons to the manufacturer as to "why" you should have exclusive rights to his product for your specific niche markets. Don't be in fear of this requirement, believing you must be a fortune 500 company or at least doing millions of dollars per year in sales to be deserving of it. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures.Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and the person you partner with, but also your customer!A great example of a joint venture that can be used to double the size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. What the Heck Does Vincent van Gogh Have To Do With Internet Marketing? Nothing and Everything!Tucked discreetly away on my modest marketing website is a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. A few of the people who have stumbled upon it have sent me puzzling emails -- van Gogh and Internet Marketing? What's the connection?It all boils down to stubborn old learning habits that never die!Let me explain -- I am trained as an artist -- one of the best ways to learn how to draw or paint is to copy the Masters. I Hate Asking for Referrals! - 6 Proven Methods for Getting a Flood of Referrals Without Asking Yes, I admit it - I hate asking for referrals - don't you? Be honest. Doesn't your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?If you're like me, you hate to impose on others. Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before they read your ad or message, so it's important they get noticed.Below are ten simple, but powerful web marketing tips to get your ads or messages noticed. A Better Mousetrap Conventional wisdom says find a niche. Don't go where the market is saturated. Why Real Estate Agents Need Their Own Website It is difficult to for a real estate agent to be successful today without a Website. First, your customers and prospective clients expect you to have a Website, simply as a matter of credibility. Niche Marketing: Finding JV Partners Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.If they are done right Joint Ventures can help you start making money almost immediately online. Why Should I Visit Your Website? If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands of new sites being launched daily, ask yourself why would anybody want to visit your site?To find the answer to that question, turn it around and ask yourself why you choose to visit the sites you visit. Marketing Using Minisites When it comes to making money online, there are a wide variety of web sites with different graphics and copy with some being very detailed and some not. The important thing is that both generate cash. Subconsciously Command Your Readers To Buy Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions. Physical and Mental Fitness for Internet Marketers As you may have already read in our article "Health effects of internet marketing", internet marketers are particularly prone to a number of negative health effects due to the long hours and significant effort necessary to develop and maintain an online business. Those who choose to do so at the end of an already long working day are perhaps more at risk than most and could therefore benefit most from an improvement in both their routine and their environment. How To Let Your Customers Search For YOU! - Part 3 Thank you for stopping by part 3 of the article series on 'How To Let Your Customers Search For YOU!' In this part I will teach you one more technique that is often overlooked, but will deliver tremendous results!In the previous parts I have told you about posting at forums, giving honest advice, writing articles for forums and much more. Now we have come to the next big step to your allround recognition. Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now I'd like to let you in on a little secret that most webmasters don't know:"In order to make money from a web site it must be a Direct Response Web Site!"Sites That Make Money Are..
|
| home | index |site map |
| © 2006 |
