| |
| |
|
Internet Marketing Information |
|
|
|
The Budget Webmasters Guide to Increased Credibility - Part One
Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article 'til I'm blue in the face (Vent much? Why, yes and thanks for listening!), and I realized what makes me give out my real email address. With the volume of mail I get as webmaster of several sites, even my hyper-organized Outlook Folder and Rules System is just not good enough to handle the volume of incoming email. So I have several accounts. I have one free email account I NEVER open- anything that has spam potential goes to that address. I've got one I clear out once a month- I check some of the titles that look interesting, but they're mostly either junk, status reports or emails I need to look at once then throw out. There's another I clear out once a week, there's semi-important stuff in there- information I can't keep track of, back ups of emails or attachments. Then there's the one I use ONLY for signing up for things. If I subscribed to your newsletter, that's probably where it'll end up. But after a while, if I really like your ezine and you don't spam me, I'll also subscribe at one of my real email addresses. One of my real email addresses is a personal one, that's the one for family and friends to send me personal stuff, where I get all my jokes and horoscopes and what not. The other real email address is my premium support business email. It is a fortress against spam because no one who would spam me knows I have it. It's an important list to be on if you want access to me, and here's why. I stay on a computer about ten hours a day. During those ten hours I leave this account open in my email client. If you're a client of mine, this is the email address you have to get directly in touch with me at any hour. And I realized today, that I let a few more people into one of those top three email boxes today- guess why? We'll get back to that in a minute. Now, I'm sure all your clients aren't as crazy as I am with the spam-proof fortresses and the highly organized email system. But any savvy consumer on the Net learns eventually to have more than one email address, usually only two. There's normally the ISP email address, the one they use for primary communication with family and friends, and for information that is near and dear to their hearts. This is where you want to be. Most people who spend any significant amount of time online also have a second one -an email address they can dump if they feel their privacy is being violated. You never even want to be associated with this address. And if they are fellow marketers, or small business owners, they will also either have additional addresses or some type of spam blocker. I don't even have Spam Assassin, or any other spam filter, turned on for my private email. Why should I? No one who would spam me knows it exists. So again, why do you think I would let anyone get my one of my primary email addresses, since I guard it so closely? They made me believe I could trust them with my information. How? Privacy Policy. They promised me no spam. Ever. No sharing. Ever. Never Ever EVER. Value. Something they were going to send me was as precious to my business as air is to me. Reciprocation. If I gave them my email address, they gave me something of theirs that I wanted. Past Trust Lasts Unless It's Violated. In the past I wasn't sure what they would do with my email address and something they did or said, or just my experiences with them earned them my trust. Once they earned it, they never violated it. Disclosure. They told me what they were going to use it for, when, how often, why and who would have access to it. Then they stuck to what they said, or at least notified me if it could potentially change Personal relationship. The person who contacted me at that email address didn't send me some generic blahblah form email, or stop with their smart auto-responder message. They reached out to me person to person and asked my opinion, offered their help, or wanted my advice. They gave me THEIR real email address and what else could I do but reciprocate? Quality There was so much great stuff going on at this site, such a great product that I wanted to consider for future purchase, so much information that was so frequently updated, that I wanted to make sure I came back. I figured any webmaster worth their salt would remind me on a weekly basis to return. Which of these do you offer to your visitors? Is some version of your privacy policy, or a link to it, on every main page of your site? Do you offer value to your visitors, or are you recycling the same bonuses they can get anywhere? Does your site make your visitors want to come back? Do you remind them to? Now, you and I both know that you have no intention of spamming anyone- if not on a question of ethics alone, you're just not stupid - it would to ruin your online reputation! Fast. What I'm saying here is that perceptions speak louder than words. Take another look at your site, or, better yet, get a fresh eye from another person in an online community you belong to. It may not be clear to your visitors that you are employing some of the techniques above. Perhaps making your customers feel how I felt will get them to give you their real information and their Primary Email address. And, maybe that email address will one day lead to a lifelong customer. Copyright 2004 Tinu AbayomiPaul If you are having trouble getting subscribers to join, and you've been properly exposing your ezine, and packing it with value, maybe the issue is trust. We explore this issue of trust between you and your visitors more deeply in an upcoming issue of Free Traffic Secrets. Subscribe at http://www.freetrafficdirectory.com or ftdsecrets-topica.com About The Author Tinu is a free traffic FANATIC. She has been offered treatment for this condition but says it just saves her too much money!
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
7 Incredibly Simple Ways To Profit Wildly From Public Domain Material If you're in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market.Now, besides creating these yourself, one of the quickest and cheapest way to acquire all the content and products you need is in the public domain. 6 Basic Principals Every Online Business Owner Should Know The fact that you're reading this article shows your interest in starting your very own internet business. Maybe you're already an online business owner in search of some answers why your online business stalled. The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales If you desire to heat up your sales online, then pay attention to these 10 breakthrough internet marketing online, secrets:1. Email each visitor a satisfaction questionnaire after they purchase. Website Sales: 10 Shocking Tactics To Energize Your Sales Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now:1. Start your own internet radio station. Internet Marketing - A Leap Of Faith Do you remember as a child having to do something you really didn't want to do because it was difficult?Was it music lessons? Or dancing? Or some kind of sporting activity? I am sure you can remember something that your parents really wanted you to do, but you rebelled against!With almost everyone there is something they tried, and failed to do as a child.Can you remember how good you felt, when finally your parents gave into your demands and let you 'give it up', but that feeling didn't last forever, did it?. 7 Tricks for More Holiday Web Sales "Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone - a whole third of the sales for the entire year. Multiple Internet Profit Streams Have you been searching without success for a way to make money on the internet? Maybe you've been going from one idea to another - wasting more and more money without much if any return.The conventional wisdom of internet marketing is to build a huge multi-page website and stuff dozens of affiliate links and product offers into it. One of the Golden Rules of Internet Marketing In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following:'Once you have uploaded a website, you should leave it online forever - even if it is only making you a couple of dollars a month.'As long as you are covering the hosting and domain registration fees each year (maximum of a couple of dollars a month), then why take the site offline? Admittedly if the site is causing you hours of work every week and still only making you a couple of dollars income each month, then yes, remove it. Niche Web Sites Do Not Have To Be Small I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods. 10-Essential Points When Considering Pop-Under Advertising I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S. The Seven Tips That Ensure Your Success Online Whether you are now looking for opportunities to start your online business or an amateur wanting to improve your profits, having the right frame of mind and attitude is critical for achieving your success. The following the tips outlined below, you'll keep yourself on the right track to your success. If You Build It They Will Come - Not Without Web Marketing! I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. Internet Market Selection The advent of the Internet has made this world an almost borderless world. In the context of enterprise, the Internet is becoming more and more important to many companies and organizations around the globe. How Do You Live the Internet Dream? Automate, Automate, Automate! There's no doubt that one of the things that excited you about operating your online business was the thought of making money while you sleep. Having free time to spend with your family while - at the same time - generating an income is something almost every person on earth wants. Make Use of the Signature Line in Your Email Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?Why not put your email to work for you?! Add a link or two to your signature file. Mine looks something like this:~~~~~~~~~~~~~ SusanneI am a Work at Home Mom Wannabe http://www. Marketing Your Web Site Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. How to Tap the Profits Hidden in Your Internet Business! I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast. Autoresponders Are the Key to Freedom from the Burden of Emails In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive.
|
| home | index |site map |
| © 2006 |
