| |
| |
|
Internet Marketing Information |
|
|
|
How To Take Advantage Of Your Competition
When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them. There is an old saying, "Keep your friends close, keep your enemies closer". In this case, your enemy is your competition. You shouldn't look at your competition as an enemy, but, as a guide or a valuable tool. Your competition can be an asset to your business. I want you to think about this for a minute, your competition is like having a one stop shopping center, they have it all. Let me give you an example, take a look at your fearsome indirect competition, they have it all. They may have targeted an area of the market that you've missed, on the web that's not hard to do. Who Are Their Link Partners One day when I was analyzing my competition I immediatley noticed something about their link partners, a lot of them were different, but some were the same. Let me give you an example, if you were to take three of your competitors, you may only find a few of them with the same link partners, other than that, a large portion of your competition's link partners will be different. Once you've found out who your competitor's link partners are, persuade them to link to you. By getting your competition's link partners to link to you, it will take some of your competition's traffic away and give it to you, bringing targeted traffic to your web site. How do find your competition's link partners? A couple of ways, one is you can use software like Arelis. Arelis will retrieve all the web sites that are linked to your competitor in minutes, saving you a boatload of time. Another way to find your competitor's link partners is by using Marketleap's Link Popularity Tool, which is free to use. Who Are Their Affiliates Another way to take advantage of your competition is to find out who their affiliates are. If you offer an affiliate program, this may be an ideal strategy for you. Track down your competition's affiliates and persuade them to promote your product or services, instead of your competitor's. If your competitors offer their affiliates a lower commission percentage than you, then you already have the upper hand. How? Affiliates are always looking for away to make more money and by offering them a higher commission percentage, they'll be able to increase their affiliate profits. How do you find your competition's affiliates? You can use the same methods to find their affiliates, as you would trying to locate their link partners, by using Arelis and/or Marketleap's Link Popularity Tool. Spying On Your Competition Thanks to the power of the internet, spying on your competition couldn't be any easier. You can easily find out what their marketing angle is, what they have for products, how much they are charging for their products, and any new products that they may be working on. If you were to go to your competition offline and evaluate their establishment, while taking notes on their products, you would immediately draw attention to yourself and get thrown out of the store. There is nothing worse than letting your competition know you are keeping tabs on them, but on the internet, it's completely anonymous. Your competition will never know you are there or what your doing there. When you pay a visit to your competition's web site, the first thing you want to know is, what their weaknesses and their strengths are. That way, you can capitalize on the opportunity of making their weaknesses, your strengths. About The Author Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to laser in on your targeted market with unconventional marketing strategies to promote your web site without ever having to pay a cent in advertising. http://www.InsideNetMarketing.com.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Why the Internet is an Entrepreneurs Dream Not long ago, a vacation that entailed travelling across much of the U.S. Begin An Internet Empire! Well, I'd first like to talk about what exactly has inspired you to read this article. Was it just look that you've stumbled across it or was it because it was free or was it because you wanted a free and ultimately invaluable resource on starting your own Internet business. Hocus Pocus? Its Just Focus! How many times have you wondered what magic formula the top Net earners were using?There really isn't any magic involved. No magic wand or success secret that only a select few know about. Joint Ventures - 8 Incredible Ideas to Boost Your Web Business! A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Autoresponders = Automatic Internet Marketing Success What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. How To Use Database Marketing To Skyrocket Your Online Profits Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. Do You Even Realize What Youre Promoting?! Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. The ABCs of Online Customer Support Want to provide great online customer support? Want to provide the kind of customer support that will grow your business, by building customer loyalty and satisfaction? It's not as hard as it sounds! Just remember your ABC's.A-Add valueDon't just do the bare minimum when it comes to providing customer support on your website. What a Billionaire Balloonist Taught Me About Internet Marketing Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!I read his autobiography recently and discovered something that perfectly sums up what it takes to achieve success on the Internet. Creating Your Internet Marketing Plan For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. What is So Exciting about Money and the Internet? I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. Do You Really BELIEVE You Have What It Takes To Make Your Website A Success? Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals. Is Your Web Site Ready For Its Visitors? There's a great interest among the Internet entrepreneurs about how to promote their business on the Web. There's always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. To Survey Or Not To Survey I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. Overcoming The Fear Factor In Online Sales No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Six Techniques to Triple Your Website Hits Welcome,Over the past five years I have learnt many tricks to gain visitors. Many are great and some are negative, even getting me excluded from major search engines. Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?If you are presenting a "diluted" version of yourself to the world, you are literally suffocating your business. 9 Secrets to Kick Your Internet Marketing Efforts into Overdrive Let's face it, most of us know the basics of Internet Marketing or how to promote websites and products on the Internet. There are plenty of ebooks on the subject if you aren't familiar. How To Top The Medal Tables With Your Website The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher, Stronger" so let's talk about how you can improve your website in each of these ways.. 5 Ways To Treat Your Website Like An Employee And Reap The Rewards People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Michael, give me some practical things I can do to get more sales from my website!" You want practical advice? Stop treating your website like an object in your business and start treating it like an employee.
|
| home | index |site map |
| © 2006 |
