| |
| |
|
Internet Marketing Information |
|
|
|
The Power of Viral Marketing
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I'm sure many of you are doing the same thing. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer. It actually took me long time and the convincing words of a dear friend of mine to change my attitude towards viral marketing. Call it ignorance, but I just didn't have the confidence in something that sounds like it wants to harm me. Today my whole world changed and now I'm an active advocate to promote viral marketing. The concept is not new and it was created by the brightest minds in the business. Viral marketing capitalizes in the sharing habits of the human beings. It's quite extraordinary. We all tent to share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to our friends and family. Take the music industry as an example. Ok, we established that viral marketing is giving out free stuff and that this free stuff will be passed around. So how do you capitalize on something everybody expects to get for free? You don't. You just use the freebie as an advertising vehicle. See, once you started giving out software or a book for free, it will snowball from there. Granted that the software is any good and the book provides some value. There is no telling on how many copies of your software or book will float through the internet. The only thing you now for sure, it takes some time to gain momentum. Take Hotmail as an example. Hotmail build its empire solely on viral marketing. Every email you send had a little line at the end advertising free email from Hotmail. That's it. No expensive marketing strategy, no TV ads, nothing but a little advertising line at the end of every email. It took years of building momentum, but today Hotmail is a giant pulling in billions of dollars every year. I'm not expecting to repeat Hotmail's success with my little viral marketing project, but I'm convinced that sooner or later the profits will come. It is simply a matter of time. All you need is a good product that you control and be able to give out for free. Make sure that you will be able to place your advertising on the front page of the product. You can advertise your newsletter, your web site, products you're selling, anything you will make a profit if somebody clicks through the advertising on the freebie. I spare you with the details why the same ad advertised through viral marketing is so much more effective than regular advertising. Just one thought. Would you click on a single ad embedded in a software or book send to you by a friend you trust? Of course you would. There is nothing suspicious about this. It's your friend who recommended this in the first place. On the other hand nobody actually clicks on advertising popping up on strange web sites you never heard of before. Now you see why I like viral marketing so much. Quite frankly I believe in the future it is the only marketing that works. SPAM filters and popup blockers already make it almost impossible to get through to our prospects and it will not get any better. Prepare your self for the future and implement viral marketing today. You will be glad you did. Sincerely, Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Collect more free software and bonus content for your own web site at http://www.online-business-idea.com or send a blank email to mailto:pdobler@getresponse.com
MORE RESOURCES:
A-1 Internet Design -Keeping Pace with the Global Internet marketing - PR-CANADA.net (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Believability - Youve Either Got It or You Aint! Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. Offline Network Marketing Recruiting; Vital For An Online Business I have become involved with many network marketing companies the last year.All are based on the internet and this is the big difference than when I last had a go at it about 10 years ago. Five Ways to Give People a Reason to Buy Your Product or Service Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work. When Is An Ad Not An Ad? One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Eyes on your eCommerce Website Copyright 2005 Richard KeirIn a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block. Stepping Outside the WAHM Zone Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. Top 10 Marketing Tips for Newbie To Start Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).1) Know your audience - While marketing your website or webpage,you should consider your audience. How to Put Your Bookmark on Top Every Time Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, "Ron, bookmarks are a complete waste of time." It was said so matter-of-factly, that we were off onto some other topic in the next breathe. Are You Limiting Your Income? When first starting out in internet marketing, I was afraid of the big ticket items. I think most people are at the beginning. How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Now, Even A Monkey Could Easily Accept Online Payments I just came across this web site called PayDotCom.comAfter reviewing the web site, I thought to myself that even a monkey could use this system to easily take orders over the Internet without a merchant account. 6 Ways to Guarantee Your Website Will Fail (and how to fix them) 1. Your website is an electronic brochure 2. X-Ray Specs, Turning 30 and Achieving Website Success I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words. Marketing Your Web Site Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. Its All About The Leads: Publishing to Capture Profits All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites. 10 Unique, Free Product Bonuses Are you looking for something unique or unusual that you can use as a free product bonus? Here are 10 that not only fit your needs, but are useful as well.1. FFA Links and Free Classified Ads Dont Work There are many ways to initiate traffic to your website, but unfortunately there are some that are just a waste of time. Two kinds of advertising many webmasters get caught up in when they first start to get their website rolling is Free For All (FFA) links, and free classified advertising. A Better Mousetrap Conventional wisdom says find a niche. Don't go where the market is saturated. 3 Steps To Online Marketing Competence! Whoever said knowledge is power, was wrong.Way too many people read a few online marketing books, and then figure they know everything there is to know in those books just because they read them. Viral Marketing, New Means of Communications and Applications Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans of communications are available everywhere where users do interact and communications is a top engagement at the online world. Beside email and messaging there is a whole range of established and new arising platforms.
|
| home | index |site map |
| © 2006 |
