| |
| |
|
Internet Marketing Information |
|
|
|
Mortgage Marketing: What To Expect From Your New Website
The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done. The first step that should be taken is setting your short term and long term goals. This can be as simple as writing two sentences on a sheet of paper. Try to determine what would be a realistic number of leads to achieve per day and what that number of leads would cost you if you where to purchase them from a mortgage lead company. Take in to consideration that the leads from your site are not only exclusive, but also in real time making these leads as good as gold. Try purchasing exclusive live leads on the Internet and you will see that they can range in price from $50.00 to almost $75! Lets say that your company spends anywhere between three to four hundred dollars a day in mortgage leads. If it cost you only $50 less in advertising to obtain the same amount of leads per day, you are still ahead of the game. You may find that you can cut your cost of leads in half, it all depends on how you use your marketing budget. Two exact websites with the same marketing budget can achieve two very different results. I had a client that I was selling leads to about 5 years ago who decided she was going to start her own lead generation website. I wished her well on her venture and off she went. Several weeks later I received a somber and humbling phone call from my client who told me that she put up a website and was spending $200 a day in advertising and was only getting 1 or 2 leads a day. I was almost in tears at that point. I asked her what form of advertising was she doing, she replied with "Keyword advertising with a well known company". At this point I was still confused because I strongly recommend keyword advertising as a primary source of exposure. She told me that she was paying close to $11.00 per click for the term "refinance". For those of you whom do not YET know what that means, every time someone clicked over to her site, it cost her $11 Bucks. So for her $200 she would receive only 18 visitors to her site! Now figure that only 1 or 2 of those people actually applied. The point of my story is not how much you spend but how you spend it. Your long term goals should focus on such things building link popularity, Getting a good position in search engines and creating some good public relations with your site. These goals for the most part are less expensive but take time to implement to be successful. Be prepared to wait at least a year before you site actually can be seen in the search engines with a good position. (Your site will be searchable within a few weeks but you may be the 400th result for 'Refinance in Nome Alaska') In conclusion, 'You need to spend money to make money' and 'Good things come to those whom wait' Although cliché, They still apply. Anthony Urso is a leading freelance consultant and designer for the mortgage and lending industry for the past 10 years. A graduate of Johnson And Wales University with degrees in sales and marketing, he has help hundreds of brokers and lender realize their marketing goals.
MORE RESOURCES:
A-1 Internet Design -Keeping Pace with the Global Internet marketing - PR-CANADA.net (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Tap the Profits Hidden in Your Internet Business! I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast. Sending A Joint Venture Proposal When forming a joint venture with another business, your most important step is the approach you use when contacting your potential business partner.Participating in a joint venture with another prominent business can be extremely beneficial to ones business. Planning Your Way to Success Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. Use Photos as Part of your Marketing Arsenal Photos should be important parts of your marketing. The photos are useful- to document your offers- to achieve positive acceptance of what you are displaying- to function as eye catchers- to bring the buyers in a general positive mood- to create identification with the use of your product. Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere in the world? Is your name always at the top of search engine's most popular key word lists? Are people bound to react at the mere mention of your name anywhere? Are you Paris Hilton?No?Then why do you market online as if you were Paris Hilton? Why do you use intrusive, annoying pop up ads (even as software to stop pop up ads continues to get so popular.)?In fact I find all online advertisements intrusions of sorts (except those about Paris Hilton), the Internet is just not a medium designed to carry advertising. 10 Unique, Free Product Bonuses Are you looking for something unique or unusual that you can use as a free product bonus? Here are 10 that not only fit your needs, but are useful as well.1. Silver Surfers: Successful Online Marketing to Seniors If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. Targeting Online Customers Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. The 10 Success Basics For Your Online Business It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. Starting an Internet Business is not for Everyone Creating and building your home internet business does not need to be a daunting task. Knowing how to start an internet business will pretty much be the most important thing you would want to know. Marketers: Are We Getting Dumb? Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have you been online later? I suppose so.. Persistence Pays - Sweet Rewards of Dogged Marketing No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. HOLY TRINITY: The Three Focal Points Of A Successful Online Venture "For which one of you, when he wants to build a tower, does not first sit down and calculate the cost, to see if he has enough to complete it?" - Luke 14:28Business is once again thriving in the online scene. It has successfully rebounded from the tragedy of the dotcom bubble burst during the millennium's turn. If You Build It They Will Come - Not Without Web Marketing! I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now. Never Underestimate the Value of Giving Things Away "Never underestimate the value of giving things away." I remember as kid hearing these words on a regular basis. Paid Customer List On Autopilot? How do you get a truckload of buyers eager to purchase from you. Create a good quality product and price it ridiculously low. 4 Ways In Which You Can Achieve Critical Mass Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing. How To Win The Marketing War, Capture Your Prospects Mind As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales. Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH A Cautionary Tale for the Internet Marketing NewbieIn an attempt to set up our Internet marketing web sites, we've probably all done some brainless things. Well, I've done all of them. Killer Internet Marketing Errors - How to Avoid Them With 95% of all Internet businesses failing, it is important to find out what actually works and what doesn't. Most online business failures can be attributed to one or more of the following marketing errors:1.
|
| home | index |site map |
| © 2006 |
