| |
| |
|
Internet Marketing Information |
|
|
|
What Big Pharma Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for. Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing-the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a "familiar pattern" for the "selling of sickness": A pharmaceutical company identifies a wedge condition, set of symptoms, or "risk factors"; hires a PR firm to come up with a "disease" name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a "fix" for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the "new" disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the review) Do you see the building blocks for a niche business in this description? Following Big Pharma's lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps: 1. Within your industry, identify a "wedge" that you can target. 2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing. 3. Demonstrate, by way of strong benefits, how your product or service will solve the problem. 4. Tailor your marketing efforts to your "wedge" by these means. 5. As your marketing catches on, you will grow from marketing to just a "wedge" to marketing on a larger scale. 6. Voila! You have your own niche blockbuster business! Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success. Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, http://www.jhooverwebcopy.com. Read more marketing articles by Jeremy at his blog, http://www.jhooverwebcopy.blogspot.com.
MORE RESOURCES:
A-1 Internet Design -Keeping Pace with the Global Internet marketing - PR-CANADA.net (press release)
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing Automation For Small Businesses And Web Entrepreneurs Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.They often ask:How can I be efficient as possible so that I don't waste time and money?How can I spend less time on activities so that I don't like (e. Advertising That Yields the Best Results In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. The Forbidden Fruit: Marketing Credit Cards Online A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.What type of markets am I talking about? Well, there are quite a few. Lead Me On - Learn About Internet Marketing Leads Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. Nobody Knows You Yet! It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!). After putting up your web pages in cyber space, to expect people to know of your presence without promotion and marketing effort on your part is a fool's dream. How to Tap the Profits Hidden in Your Internet Business! I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast. Internet Profits Revealed: The Simple Philosophy that Works Why is profiting on the Internet so hard for most people? If there is so much money to made, why do so many continue to struggle? There are secrets to profiting wildly online, and I assume you're as deserving as the next person, so what rationale could you possibly use for justifying missing out?First of all, it is helpful to understand the prevailing mentality among not-so-successful Internet marketers, so you can learn to avoid it and join the ranks of the top one percent of marketers who are able to enjoy true lifestyle - the combination of time and money.One aspect of this mentality is the false belief among some marketers that is possible to profit long-term without offering potential customers something of real value, let alone underpromising and overdelivering. How To Get An Instant Flow Of Traffic Doing What You Always Do How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe. Traditional Mediums versus Search Engine Positioning Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. An Internet Marketing Solutions Company Confesses a) An internet marketing solutions company tells you that they're going to have Google index your website in 2 days?b) An Internet Marketing solutions company tells you that he can teach you to develop the best product and make millions in only 1 month in only one day?c) If you buy an expensive search engine marketing software, it will make you have high rankings on the search engines in matter of days?*Answers at bottom of page.Are you faced with these questions everyday? How do you decide what to do next? What can be the perfect internet marketing solutions for you?Any serious internet marketing solutions company will tell you that the miracle of instant richness through internet marketing just does not happen even if you have spent a fortune on them and the fault is not in these resources. A Couple Of Basic Killer Internet Marketing Techniques There are many simple, infallible ways to earn income, and one of the surest ways is through marketing your business on the internet. When you learn basic internet marketing techniques, you'll wonder why you haven't already jumped on the bandwagon. Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. Joint Ventures - How They Can Benefit Your Business Joint ventures are partnerships in which two or more businesses join forces to work together in promoting each other's business. Both parties agree to endorse each others service or products on their website, in their newsletters or mailings. Income Producing Tasks and The Fluff! Think about everything you can do in your business that would contribute to bringing money into your bank account.The most important thing is 'Building Your List!* Running split tests to see which one attracts more opt ins. How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.When you don't follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the expense of what should have been you're your profits. 7 Tips to Help Internet Marketers To make a living online is the dream of many internet marketers.How do you do this? Unfortunately, if you want to expedite the process, you need to spend some money. Improving Your Conversion Reduces the Need to Constantly Promote Your Sites I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. How A 7 Year Old Boy Discovered The Secret To Niche Marketing Success Niche marketing enthusiast.. I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened! This wasn't meant to sound like one of those "rags to riches" stories but for me, it sure seems that way.Hello. The 2 Best-kept Secrets Of The Internet It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time.
|
| home | index |site map |
| © 2006 |
